Style Update: Raw Denim


Denim can be the lynch-pin to any wardrobe; purchase this age old style wisely and you’ll have quality pieces in your closet that’ll last for years.

This hard-working fabric has a rich history and a legacy of adorning the fine physiques of off-duty style icons such as James Dean and Marilyn Monroe from as early as the 1950’s (above).



Icons of the moment, Miroslava Duma and Alexa Chung looking on point in their denim choices.

As soon the fashion world got it’s hands on this revolutionary material the possibilities were endless, with some seriously suspect combinations appearing in the 80’s through to the early 00’s! Britney and Justin circa 01’ anyone? Yikes!

brit and jt denim

Almost always adding effortless edge to a look, denim pieces give off a ‘too cool to try’ vibe that few other materials can express.

Despite denims classic heroes (you can’t beat a pair of levi 501’s or a wrangler denim jacket) there are many awesome denim updates that can have you looking as hot as a blogger at LFW in a flash.

Since Marques Almeida blasted onto the fashion scene with catwalk shows heavy in frayed denim, the fash-pack and the high street alike have gone doolally for a bit of raw denim.


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Marques Almeida for Fashion East S/S 12.

frayeddenim3 raw edge denim lavender fresh

Spotted: Raw denim street style.

kylie rhirhi denim

Denim style heavyweights Rhianna and Kylie Kardashian stirring up a storm in some raw denim pieces.

In the form of boxy tees and dresses, cropped wide leg jeans and ripped knee skinnies; this unfinished style will give you a fresh new look that is laid-back and on-trend in equal measure.

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